After nearly 11 years of being happily married, Sumit & Priti, decided to start a family. They were stumped to find that there were medical complications involved. Not among those who are deferred by the destiny, they immediately made up their mind to opt for in-vitro fertilization (IVF). They had heard from their friends and colleagues about the success rate of the IVF procedure. Today, Sumit & Priti have a 3-year old healthy daughter and both are also doing fine in their careers. This is the story of many urban couples who are highly educated, ambitious and career-oriented. They don't want to settle for a mediocre life.

Women want to achieve their career goals, men seek financial security and both want to enjoy each other's company before they go family way.

Many couples make a conscious decision to have children late after they feel settled and ready to take on family responsibilities. Knowing the complications that may occur and being financially secure, couples already decide to opt for IVF which is the closest way to give biological children. IVF involves fertilization of the female's egg and male's sperm in an IVF specialist lab. The fertilized egg is again transferred into the female's uterus to take the course of natural pregnancy.

Over the last five years, there has been a 15-30% rise in the number of IVF cases per year. This largely attributed to two things - first, there is a growing awareness about the IVF procedure among urban couples and second, people are no longer guarded about their choices. Going for IVF treatment is no longer considered as a taboo.

Urban couples have a different set of lifestyle choices as compared to their parents. Late marriages, growing focus on careers and the desire to seek worldly pursuits is the growing norm. In this scenario, instead of awaiting the nature to take its own course, people prefer to opt for IVF as soon as they decide to start a family. IVF is the best gift technological advancement has bestowed to mankind in the modern day context. Test tube babies are as healthy as any naturally conceived child. There are so many test tube babies walking in the world who are leading a normal lifestyle just like others. Couples don't have to remain childless if they don't wish to. Gone are the days when couples had to choose between having kids or focusing on their careers and pleasures. Now, IVF treatment allows them to have children at an age they wish without compromising on their desires of building a great career and earning their financial security before taking the big step.